Unlike the logos of many foreign countries, the existing logo of Luxembourg does not give you a clear and appealing visual translation of the country’s strong points and its historical and cultural highlights. What would - according to the democratic system - a new logo for Luxembourg look like if each inhabitant would have the 'right' to give input which leads to the its creation?

This project will allow the citizens of Luxembourg to define a new logo, making use of online technologies. Alike the constantly changing population of Luxembourg, the logo will keep evolving forever and ever and ever.

The website will create a logo by translating the outcome of a short online questionnaire into a visual. Apart from asking the visitors to state some personal data (native or preferred language, age and location), they will also get asked to select their favourite statement on Luxembourg. The website will then link their answers to various visual elements of the logo; size, pattern, colour and baseline (slogan). The colour schemes used for the logos are based on the colours of the logos of the 5 regional tourist offices and the Grand-Duchy of Luxembourg.

During the exhibition extra functionalities will get added to the website; apart from an archive of all the created logos, there will be a possibility to see the popularity of the various statements on Luxembourg in percentages.

The goal of this project is not to design a new logo for Luxembourg, but to find out in a playful way what the opinion of the general public is towards the image of Luxembourg.